I’m Toni Smailagić — a portrait photographer and creative director based in Jacksonville, Florida. Available worldwide.

I work with brands, editorial partners, hotels, airlines, and cultural institutions on portrait-led campaigns, on-location assignments, and long-term projects.

As a creative director, I can step in early to shape the concept and visual direction, then carry it through production—shot list, locations, talent, styling support, and on-set direction. When it serves the project, I also produce interviews (video/audio) alongside stills.

My long-term interests are consistent: aging and beauty standards, third-culture identity, joy, meaning, and belonging.

Selected clients & collaborations
Valentino, U.S. Census Bureau, Valentina Kova, Patricia Field, City of Jacksonville, Downtown Vision Inc., The Cummer Museum, Cultural Council of Greater Jacksonville.